2010-05-07
The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
Title of the publication: Warren J. Keegan
Mark Green
“Global Marketing.
6th revised ed”
Date: 2010
Publisher: Pearson Education (US)
Price: 68,03 EUR
Pages: 624 p.
Format of the publicity: Paperback (27.4x21.6x2.4 cm)
Language of the publicity: English
ISBN: 9780137042685
Seller of the publication: www.kriso.lt
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