2010-05-07
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
Title of the publication: Jim Blythe, Phil Megicks
“Marketing Planning:
Strategy, Environment and Context”
Date: 2010
Publisher: Financial Times Prentice Hall
Price: 48,85 EUR
Pages: 288 p.
Format of the publicity: Paperback
Language of the publicity: English
ISBN: 9780273724711
Seller of the publication: www.kriso.lt
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